Event Planning: learn how to plan, produce and organise a successful event

How to write an Event Management Plan and convince your permit officer | taught by Jarno Stegeman
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Course description

You have a great idea for an event or festival. But where do you start? What does it actually mean to organise an event for 300 people? Let alone 30,000 people. When I worked as a university lecturer I asked my students to organise a community festival. The ideas were there. The creativity, the performers, the enthusiasm...it was all there. But they still had to talk to the permit and license officer. What do they expect to see from an event planner? Welcome to the workshop Event Planning.

What you will learn in this workshop

  • You will learn how to write an Event Management Plan
  • Convince your license officer that you can organise a great event
  • Learn what a license officer expects from you, the event planner
  • The licensing procedures for events can be daunting. This workshop guides you step by step

If you want to organise an event or festival you need to submit an Event Management Plan to your license or permit officer. I will teach you what you need to include in your plan.

This 13+ hour workshop is divided in 13 sections in which you will learn everything you need to include in your Event Plan.

In this workshop you will learn about:

  • Planning your event
  • Researching your audience
  • Permits, licenses & festival insurances
  • Health & Safety aspects at events
  • Event marketing and sponsorship
  • Event production
  • Contract & procurement
  • Site survey and site design

The workshop is a combination of tutorials, presentations, exercises and interviews with event and festival professionals. Interviews with event and festival professionals will provide you with fantastic insight into an amazing industry!

What other students say about the workshop

"The course is filled with great details and practical examples from real world. The interviews and the case study are really helpful. Overall, the course has an excellent structure and useful content." Anna Santiago

"I am an events coordinator and wedding planner. I found this course to be invaluable for organizing and enhancing my already successful businesses. It started out somewhat slow, but quickly moved on to relevant and timely instruction on what needs to be done, how to do it and how to work smarter, not harder. I absolutely loved this course and learned much new information from the instructor on topics I really had never thought about before. Thank you!" Susan Konopik

I have interviewed industry experts

  • Lightning in a Bottle Festival
  • Shambhala Music Festival
  • Stern Grove Music Festival
  • The Drugs Policy Alliance
  • Gentlemen of the Road Festival
  • Klean Kanteen
  • RFID technology company

Reading material such as the Event Safety Guide, the Guide to Safety at Sports Grounds and more are incorporated into the curriculum.

The benefits of this workshop

At the end of the workshop you will understand what is expected of you in order to plan and produce a successful event or festival. You will be able to write an comprehensive Event Management Plan that complies with the rules and regulations set by your local authorities.

This workshop is for you if you are passionate about events and festivals, if you keep dreaming about organizing your own event, and for (aspiring) event producers!


1. Can I contact you if I have a question about the course content?

A. Absolutely! That's what a tutor is for. You can contact me via Jarno@eventtutor.com. My aim is to respond to your email as quick as possible.

2. Is this event planning workshop only useful if I want to plan a festival?

A. It is useful if you want to plan any type of event. The workshop covers a wide variety of subjects and will benefit any event planner. Truth be told though that I will teach you how to write an Event Management Plan. When you plan a wedding you most likely do not need to submit an event management plan to a license officer. If your event requires permits or licenses, than this workshop is for you!

3. I've seen other online courses that are more expensive. Why is this course so cheap?

A. I want to make sure the course is accessible to those who dream about organising their first event. I want to teach them what event planning entails. I do not want my students to be out of pocket.

How much is the workshop?

Only £99!! Yes, let that sink in for a moment. 13 hours worth of content, interviews with event industry experts, and 1-to-1 tutorials on request. All of that for only £99.

Other workshops

I have created more workshops:

  • Event Marketing
  • Event Safety
  • Sustainable Event Management
  • Gay Wedding Planning

What are you waiting for?

Sign up today and you will learn how to plan, organise, and produce a successful event. Remember, it's only £99.

Welcome to The Event Tutor.

Jarno Stegeman
Jarno Stegeman
The Event Tutor

My name is Jarno Stegeman and I’m your Event Tutor. My career has spanned for over 15 years and has always been a combination of events and education. I have organised large scale festivals and live events, planned a wedding, and worked as a Senior Lecturer in Higher Education.

The Event Tutor

In February 2015 I started my own company providing online workshops in event planning. Almost 600 students from all over the world have signed up so far. I have developed and produced five workshops to date. My first e-book called Event Management: Your Environmental Plan got published in April 2015. I have also written e-books on Event Planning: Research at Music Festivals in North America and on Wedding Planning. I have created and delivered a one-day workshop in Sustainable Event Management in the Netherlands in 2016.

American Music Festivals Research

In 2015 I researched the sustainable initiatives at the festivals Lightning in a Bottle and Bonnaroo Music Festival. The aim of the study was to find out what audiences make of a festival’s sustainable initiatives. Over 400 festival fans participated in this study.

A Greener Festival

This not-for-profit organisation audited 50 music festivals world wide in 2014. I manage the award scheme in America and Canada, which includes auditing sustainable event management policies of festivals such as Bonnaroo, Beloved, Calgary Folk, and Northern Nights Music Festival. This involved training volunteers, administration, and auditing. This year we are auditing 3 festivals in America.

Dutch Kingsday Festival San Francisco

I have co-produced the annual family festival for the Dutch community in the Bay Area. I have introduced solar panel generators to the event to make the event more sustainable.

PechaKucha San Francisco

As part of a team I produced and promoted the events. We have worked with companies such as Eventbrite, and Airbnb.

San Francisco LGBT Pride

In 2013 I was responsible for the production of several events leading up to Pride weekend. In 2014 I supervised an economic impact study on behalf of Pride and the city of San Francisco. In 2015 I developed a demographic research survey.

Buckinghamshire New University

Senior Lecturer and Course Leader of Music & Live Events Management. Developed the curriculum, course content and learning assessments for the event management course. Lectured Event Management, Sustainable Event Management, Event Business Strategy, and Business Economics and I supervised student dissertations. I instigated the set up of a student led festival called Bucks Live. Developed, created and delivered course content for the Event Management course at Post Graduate level on the MA Music Management.

International Centre for Crowd Management and Security Studies

Conducting research in the field of health and safety, welfare, and sustainable development at music events and festivals. My research at Exit festival in Serbia got published in the book “Case Studies in Crowd management, Security and Business Continuity”.

CliniClowns Netherlands: Safety Consultant

Created and developed a health and safety plan for their theatre tour aimed at Severe Multiple Handicapped children and their carers.

Entertainment Research Centre

Managed the Centre and developed new marketing strategies and more beneficial sponsoring-concepts for event agencies. Clients included SAIL Amsterdam, City of Velsen, and the city of Haarlem.

Contact information

For more information please visit my website www.eventtutor.com

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You can contact me via

Email: Jarno@eventtutor.com

Twitter: @EventTutor

Facebook: EventTutor

Please visit my website www.eventtutor.com for more information.

Course Curriculum